Ingrid Roemischer

WRH Realty Services' Promotional Campaign

WRH has properties throughout Florida and Texas. Promoting individual properties is important, but sometimes advertising a company's regional portfolio is even more critical. Focusing on several locations allows consumers to find the best fit for them, thus increasing a company's chance to lock-in a prospective client.

Adding campaigns for individual departments within a company is the perfect way to highlight each area of expertise within an organization. This way, each department's products or services will get the spotlight and will allow the company to tag and target specific prospective clients who have a need for that product or service.

Marketing a company's products or services is not the only need a business will have. Getting the word out on company culture, educational opportunities, and new job openings is a critical need at any company. Using social media to build brand awareness and brand equality is important to be able to attract quality job candidates, thus, ensuring the HR Department and Hiring Managers have an impressive pool of candidates.

This campaign created an online presence for a new construction luxury property. The two main goals were brand awareness and resident applications.

This video ad was created to boost traffic to an e-commerce website. Data shows that video gets more engagements, likes, and shares than any other medium. This video focused on RGH’s target market and increased sales by 20%.

This video ad was created for Sakura Japanese Steakhouse’s social media ad campaign. Their Hibachi chefs create a unique dining experience that only video can capture. Market research shows that video is one of the best marketing tools for storytelling and messaging.

The challenge for the Flagler Humane Society was that volunteers didn’t fully understand the needs and level of physical demands necessary for each task. This video solved that issue by showing, not just telling, each candidate about key volunteer duties.

Textures, a documentary produced by Ingrid Roemischer and Evan Wilson, takes the viewer on an artistic journey from Evan's first pencil sketch of a girl in a Japanese kimono to the finished piece hanging in the gallery.

Textures was created to accompany Evan’s one man show at the Tuscaloosa Museum of Art.

This video campaign successfully blended video and client testimonials. Research shows that both are proven methods for market reach and brand equity.

This video was featured in the National Hospice and Palliative Care Organization’s Moments of Life outreach campaign.

The documentary is a personal story about the Lashways’ life, love, and journey with hospice.

No matter the message, there’s no better way to reach an audience than with personal and poignant stories.

Point-of-service advertising is a proven method to reach target markets. This brochure and display were created for the Florida Department of Health in Duval County’s new OD2A program. Goal: promote partner agencies, clear-up misconceptions, and a call to action to visit the program’s website.

Created a cover card wrap advertising the Florida Department of Health in Duval County‘s OD2A program. Strategically mailed to homes in key target markets based on zip code.

Though many companies are moving to digital campaigns, traditional advertising still maintains its importance as a marketing tool. Many prospective clients just want something to hold on to. Flyers and mailers are still getting impressive returns on investment (ROI) for marketers.

The WIZ is a regional technology and entertainment store. Changing POP ads quarterly kept customers engaged.

Creating a multimedia display is the perfect solution for expos, conferences and venues where presenters have direct contact with consumers.

Print advertisements are still a solid solution for most companies. This newspaper ad promotes a seasonal sale in a regional market.

These two print ads focus on hockey recruitment but they also mention the school’s other offerings.
Both ads ran in a regional hockey magazine.

This is a two-in-one postcard designed for the school’s reunion weekend. Half was kept as a reminder of the event. The second half was the response card which was filled out and returned to the school.

Several versions of this logo were designed for a Latin Jazz Festival. Designing more than one version allows the presenter options for different advertising pieces.

Radio Day is the largest fundraising event for a regional medical organization. Several logos were designed to build a strong marketing campaign for the event.

Race 4 Care was a 5K fundraiser race. This event logo was created for advertising but also was silk screened onto shirts and prizes.

Using a logo in this way keeps the organization in the community’s awareness long after the event thus creating a large return on investment.

Sperry’s Chair is the Flagler Humane Society’s adoption program for local businesses. Creating a logo helps the organization build a unique advertising campaign for that one program while differentiating it from the other programs and services it offers.

Millar Tree and Turf Specialist went through a period of business expansion by adding several new services. Having this logo gave target markets a clear understanding that all the new services were from MTTS. Using logos like this builds awareness and respect of a company’s brand.

True North Builders was a start-up business. Having this logo introduced the business to their target markets and built brand awareness.

Created a billboard ad campaign to promote the Florida Department of Health in Duval County’s OD2A program. Locations selected through target market data.

Created a brand awareness campaign for the Florida Department of Health in Duval County’s new OD2A program. Placed shelter ads and interior bus cards to reach key target markets.

This V-Sign draws attention to a new luxury community. It is an effective way to promote a location and build leads.

Fence banners are effective because they turn environmental objects into marking space, increasing brand awareness and a call to action.

Many everyday surfaces can be turned into advertising space. This ad wrapped a safety barricade above scaffolding. An otherwise mundane object was turned into an eye-catching advertisement.

Window wraps promote and advertise the store 24/7. Using this type of display grabs the attention of consumers from the street and builds excitement and potential sales.

A regional fitness center added new exercise equipment and a weight room. Using this window wrap gave a show, not just tell, approach to advertising their new facilities to motorists and passersby.

Wrapping a vehicle is literally creating a moving advertisement which attracts the attention of potential customers as it drives by.

Creating a consistent brand is critical for its success. Brand is more than just a logo, it's the combination of colors, fonts, verbiage, and style. Having a solid brand builds credibility and confidents among consumers. Handling a brand correctly will allow comsumers to recognize and connect with your company's identity and products or services.

This is a V-sign designed to create brand awareness for a new multi-family property. It was also created to promote the property's early applications. Early advertising is critically important to get business rolling before the launch of the business.

This is a total redesign of HPHPC’s Annual Report. The design created a fresh look and reinforced brand identity. The new design made reading the information easier and more enjoyable.

The 2014 report continued the emphasis on branding while expanding the infographics/financial information.

Clearing up misconception was a huge priority for this hospice. This video was created, along with the DVD packaging, for a major outreach campaign. The video got the organization regional and national attention. The campaign was considered a huge success for its ability to give a clear brand identity and poignant testimonials.

Watch the video now.

This brochure was created to pitch potential investors for the school’s planned skating arena. The design matches the hockey team’s jersey and has a customized arena image showing the school’s logo. The design was created to “place the investors” in the space to give them a sense of the final project.

MTTS’s business expansion made it critical to give each new service a consistent “look” and brand identity. Current markets and prospective consumers will have confidents in each new service because of the branding efforts. Branding builds a loyal and responsive customer base.